Tracking your B2B Customer Journey with Marketing Attribution

Posted by Filip Galetic on Feb 7, 2020 7:20:20 AM

It is extremely important for marketers to prove the ROI on B2B marketing efforts. Consider this scenario - a particular marketing campaign, ‘A,’ brought a potentially high-paying customer to your business website. However, due to some reason, the lead had to ditch the purchase. A few days later, the same lead revisits the website by searching for your company on Google and makes the purchase. While the final purchase was made via the organic search channel, the high paying lead was brought to your website via the marketing campaign ‘A.’ 

Read More

Topics: b2b marketing, marketing attribution, b2b marketing attribution

 

Filip Galetic - Knowledge Center

Explore our Knowledge Center for helpful content on marketing strategy, B2B lead generation, growth marketing, paid media and more.

Recent Posts