After the higher-than-expected success of our first article on 2020 B2B marketing trends, we invited a new batch of industry practitioners and strategists to voice their predictions and share their focus in the new year that has barely begun.
We asked 5 B2B marketing and sales experts from very diverse backgrounds what predictions they have for B2B marketing & sales in 2020 and what will be the focus for them in the new year.
Here’s our no-nonsense look at why Facebook Ads are still a great choice for cross-funnel B2B lead generation in 2020. We dare you to refute this claim!
In lead generation for B2B tech companies, the requirements, number of stakeholders, length of sales cycles, and, of course, the price points are much more complex than B2C. Here's our proven way of tackling this complexity.
You've set ambitious growth targets for your business, but after the initial honeymoon period, the novelty and optimism have started wearing off: it's clear what you're doing is not going to be enough to get there.
Well, keep reading.
This blog post is the first in a new series dedicated to B2B marketing. The series dives into essential topics of digital marketing and lead generation for businesses selling to other businesses.